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Cral Werner - a guy that likes food a lot..

He used food because he was asked to do food advertisements.

 

1. Would yours have symbolic meaning (Or made for companies)? Why? 

- Mine would have symbolic meaning. I always thinks that artwork somehow represents something, maybe it's an artist's feeling or an idea that he want people to notice. I think besides looking at the artwork itself, we should also think about what does the artwork mean, or how does it relates to ourselves too. That's the reason why I want to do art, because we can always express our own feelings or tell the soceity something through art. If I am doing similar artworks with food for a company, I think having some symbolic meanings such as the special taste or packaging, the story behind the food or the company will make people recognize and remember the advertisment easier too. Advertisments are all about making people remember and buy your product, if it gets people's attention, it's a good and a sucessful advertising.  

 

 

Sketches of what i would do: 

Setting/ background info: 

- So I am designing food advertisments for a chocolate company. My idea is to use chocolate to make a picture of tiny people working in a chocolate factor (something similar to The Chocolate factory). The people will be in all different kinds of color. The idea behind this artwork is that the chocolate factory's family famous chocolate were first in different colors and favors. 

 

 

This is my sketch of the chocolate's advertisment. i hope to use more colors to make the people who sees this advertisment happy. I hope that while they are eating the chocolate, they can also undertsand the story behind the chocolate factory. 

 

The middle part is a chocolate fountain, there are different color of candies and the little workers are working to produce the chocolate. 

1. If you had to create a similar portrait like this, who would you display on the wall and why?

- I would display someone who's influential or helped the country such as the president, big company's director..etc. In this case I would like to have Steve Jobs displayed on the wall because he's a very influential person who craeted Apple and everyone reconizge him. Also, we can remind people that Steve Jobs contributed a lot to our the technological industry and how he tried and experinment a lot of time to sucess. While being an artwork, it can also remind people about Steve Jobs's contribution and as an inspirational person. 

 

2. Where would you want to place it?

- I would want to place it in a tall building in public. This can show how important he is to the the techonology industry and more people can see it and use him as an inspiration. Since nowadays in Hong Kong it's getting very busy and people are working non-stop. Therefore i think we will need some new inspirations for people to try new things and remind them we always need to experience to sucess. Arts in public can also change the atmosphere and make it more relaxing and comfortable.

 

3. Other than black and white what color would you use? Why?

- I would use bright neon colors such as red/pink, yellow, orange and green to catch people's attention. Neon colors are the most eye-catching and it has the effect to brighten up the mood and atmosphere which it's usually used at night. By displaying neon colors artwork during daytime can make people feel fresh and inspirational. This can make a big comparsion between the black and white colors that have been used before. The colors can also show how passion and how Steve Jobs led us to the new stage of technological advancement.

 

Vivian Li      ART3C/4C.01   Mr. B

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