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Research 

Brand: Toblerone

- It's a swiss chocolate barbrand 

- Under Kraft Foods

- Owner: Jacobs Suchard in 1990

- Well known for it distinctive prism shape: a traiangular prism/ pentahedron 

 

Brand History: 

- created by Theodor Tobler (1876–1941) in Bern, Switzerland in 1908.

- The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat).

Why? (Purpose)

 

Who designed the logo?

- The creator designed the logo himself. 

 

Which products/ product epitomizes the logo/ company?

- The pyramidal shape Toblerone Chocolate

 

Did the company have any outside influences?

- possibly be the inspiration for the shape of the candy bar

 

Manufacturing: 

- It has in the past been manufactured in other locations including Bedford in England. In the 1970s and 1980s, it was manufactured under license for the Yugoslav market by Kraš in Zagreb. 

 

Prodcuts from Toblerone: 

- In 1932 Tobler made the first filled bars of chocolate, the Tobler-O-rum.

1. Plain chocolate: (dark chocolate) in a green or black triangular box

2. White chocolate: in a white triangular box

3. Snowtop: editions with white chocolate peaks, also in a white/silver triangular box

4. Filled editions: milk chocolate with a white chocolate centre (blue triangular box)

5. OneByOne: individually wrapped triangular chunks

6. Toblerone Pralines: released in 1997, a single peaked version in the distinctive yellow packaging

7. Fruit and Nut: in 2007 with a half purple triangular cardboard box

8. Honeycomb crisp: with a half white box with honeycomb pieces pictured on it

9. Crunchy Salted Almond: with honey and almond nougat and salted caramelised almonds

10. Berner Bär: 500 g milk chocolate bar, with a relief portrait of the Bernese Bear and the Coat of arms of Bern on its face. The only non-triangular Toblerone. 

11. Toblerone Tobelle: Toblerone thins in a yellow triangular box

 

At least 3 articles about the company logo 

Article 1: Toblerone being one of the most influential candy bars of all times 

 

Article 2: Toblerone's logo being one of the cool logos 

 

Article 3: Toblerone's logo has a hidden bear in it 

 

http://www.deceptology.com/2011/02/bear-hides-in-toblerone-chocolate-bar.html

 

The logo: The special part about this logo is that there's a bear hidde in the mountain

 

 

1. If you had to create a similar portrait like this, who would you display on the wall and why?

- I would display someone who's influential or helped the country such as the president, big company's director..etc. In this case I would like to have Steve Jobs displayed on the wall because he's a very influential person who craeted Apple and everyone reconizge him. Also, we can remind people that Steve Jobs contributed a lot to our the technological industry and how he tried and experinment a lot of time to sucess. While being an artwork, it can also remind people about Steve Jobs's contribution and as an inspirational person. 

 

2. Where would you want to place it?

- I would want to place it in a tall building in public. This can show how important he is to the the techonology industry and more people can see it and use him as an inspiration. Since nowadays in Hong Kong it's getting very busy and people are working non-stop. Therefore i think we will need some new inspirations for people to try new things and remind them we always need to experience to sucess. Arts in public can also change the atmosphere and make it more relaxing and comfortable.

 

3. Other than black and white what color would you use? Why?

- I would use bright neon colors such as red/pink, yellow, orange and green to catch people's attention. Neon colors are the most eye-catching and it has the effect to brighten up the mood and atmosphere which it's usually used at night. By displaying neon colors artwork during daytime can make people feel fresh and inspirational. This can make a big comparsion between the black and white colors that have been used before. The colors can also show how passion and how Steve Jobs led us to the new stage of technological advancement.

 

Vivian Li      ART3C/4C.01   Mr. B

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