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gRAFFITI LOGO DESIGN SKETCHES 

This is my orginal idea where i transform the shape of the tobleone chocolate and make it their logo. I also think of using complementary colors to catch more attentions.  

This is an idea that the words are melting like how chocolate is melting. I want the clients to feel like the chocolate is really tasty because it's melting. 

This idea where the T represents the brand 'Tobleone' and the plus sign represents where the brand was from, switzerland because switzerland's flag has a plus sign on it. 

The first idea is T + C which means ' Toblerone Chocolate' and the plus sing is the switzerland's symbol. 

The second idea is like the chocolate's shape and i added the brand's name and a plus sign on it. 

As in the orignal logo, there's a hidden bear inside the logo, i decided to use the bear to be the main focus on the logo. I added a little piece of chocolate on top of the bear. And i added the plus sign besides the bear which tells the brand is from switzerland. This logo is more interesting and different from the original one where i changed the main focus of the original one but still includes everything that the brand has. 

This is a 'improved' version of the pervious design, where i changed the plus sign into a flag where it will be more obvious and easy to understand that the plus sign represents where is the brand comes from. I also added some snow under the bear which makes it a little more unique. 

This is the final idea. I decided to use the shape of the chocolate to outline the bear which seems more obvious to the clients. I put the switzerland flag on top of the chocolate and the bear inside with the brand Toblerone on it. I decided to use yellow for the bear since the chocolate's packaging is mainly yellow so people will recongize it easier. 

1. If you had to create a similar portrait like this, who would you display on the wall and why?

- I would display someone who's influential or helped the country such as the president, big company's director..etc. In this case I would like to have Steve Jobs displayed on the wall because he's a very influential person who craeted Apple and everyone reconizge him. Also, we can remind people that Steve Jobs contributed a lot to our the technological industry and how he tried and experinment a lot of time to sucess. While being an artwork, it can also remind people about Steve Jobs's contribution and as an inspirational person. 

 

2. Where would you want to place it?

- I would want to place it in a tall building in public. This can show how important he is to the the techonology industry and more people can see it and use him as an inspiration. Since nowadays in Hong Kong it's getting very busy and people are working non-stop. Therefore i think we will need some new inspirations for people to try new things and remind them we always need to experience to sucess. Arts in public can also change the atmosphere and make it more relaxing and comfortable.

 

3. Other than black and white what color would you use? Why?

- I would use bright neon colors such as red/pink, yellow, orange and green to catch people's attention. Neon colors are the most eye-catching and it has the effect to brighten up the mood and atmosphere which it's usually used at night. By displaying neon colors artwork during daytime can make people feel fresh and inspirational. This can make a big comparsion between the black and white colors that have been used before. The colors can also show how passion and how Steve Jobs led us to the new stage of technological advancement.

 

Vivian Li      ART3C/4C.01   Mr. B

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